Transparency First

Affiliate Disclosure

We believe in complete transparency. Here's exactly how we make money — and why it never affects our reviews.

Last Updated: 1 March 2026 | This disclosure applies to all content on bestdeodorants.co.uk and complies with the UK ASA guidelines and FTC requirements.

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The Short Version

BestDeodorants.co.uk may earn a small commission when you purchase a product through links on our site. This costs you nothing extra. We only link to products we have genuinely tested and believe are worth buying. Our editorial scores and opinions are never influenced by affiliate relationships.

What Is Affiliate Marketing?

Affiliate marketing is a common and transparent way for review websites to earn revenue. When we include a link to a product on a retailer's website (such as Amazon, Boots, or Superdrug), that link may contain a unique tracking code.

If you click that link and make a purchase within a certain time window (typically 24–90 days depending on the retailer), we earn a small commission — usually between 1% and 10% of the sale price.

Important: The price you pay is exactly the same whether you use our link or go directly to the retailer. Affiliate commissions are paid by the retailer, not by you.

Our Editorial Promise

We want to be crystal clear: affiliate relationships never influence our review scores, recommendations, or editorial content. Here is exactly how we maintain independence:

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No Pay-to-Play

Brands cannot pay us for positive reviews or higher scores.

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We Buy Everything

Every product is purchased with our own money — no free samples.

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Score First, Link Later

We score products based on testing — affiliate links are added after.

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Honest Negatives

We clearly state flaws and negatives even on products we link to.

Affiliate Programs We Use

We currently participate in the following affiliate programmes:

Amazon Associates (UK) — amazon.co.uk product links
Awin Network — links to Boots, Superdrug, and other UK retailers
Direct brand programmes — selected natural and independent deodorant brands

Not every product link on our site is an affiliate link. Some links go directly to brand websites or retailers with no tracking code — we include these when we think they're the best place to find a product.

How to Identify Affiliate Links

We aim to be transparent about which links are affiliate links. You can identify them by:

A "Check Price" or "Buy Now" button on review pages
Links that redirect through a tracking domain before reaching the retailer
The disclosure notice at the top of review articles

Every review page on BestDeodorants.co.uk contains a short disclosure notice near the top of the article, clearly stating when the page contains affiliate links.

UK Legal Compliance

This disclosure is made in accordance with:

UK ASA (Advertising Standards Authority) guidelines on affiliate and editorial content
CAP Code rules on the labelling of commercial content
Consumer Protection from Unfair Trading Regulations 2008
US FTC guidelines (for US visitors to our site)

If you have any concerns about how we handle affiliate relationships or believe any content on our site is misleading, please contact us directly.

Questions or Concerns?

We take transparency seriously. If you have any questions about our affiliate relationships, how we choose which products to review, or how our scoring system works, we'd love to hear from you.

You can also read our About Us page for a full explanation of our review process and editorial standards, or our Privacy Policy for details on how we handle your data.

Questions About Our Affiliate Policy?

We're happy to explain anything. Get in touch and we'll respond within 2 business days.